(Institute for Operations Research and the Management Sciences) New research in the INFORMS journal Information Systems Research finds that the purchasing decision of customers considering buying e-books is significantly influenced through easy access to a combination of e-book previews and reviews, resulting in a staggering 31% increase in a consumer’s likelihood to purchase an e-book. When exposed to either previews only or online reviews only, purchase likelihood is between 7 and 17%.

Original source: https://www.eurekalert.org/pub_releases/2020-01/ifor-loe013020.php