(Institute for Operations Research and the Management Sciences) CATONSVILLE, MD, December 2, 2019 – The concept of “native advertising” has been in existence for as long as advertisements were designed to resemble the editorial content in newspapers and magazines. As the Internet emerged and became a powerful force, native advertising evolved, which has led some in recent times to be concerned that native advertising, which mimics non-advertising content, could serve to deceive web site visitors.

Original source: https://www.eurekalert.org/pub_releases/2019-12/ifor-ab120219.php